The Ever Evolving World of Freight Brokerage

They say the only thing constant is change and technology in the lead! There are several emerging technologies that may frighten brokers; however, if we change our perspective, we can use these new technologies to our advantage! 

Drones are a concept that is being investigated for moving packages and have been tested in some instances; however, currently they are predominately used commercially for real estate and photography (Hollingsead, 2017). Companies are working towards using them to deliver to remote locations that cannot be reached by vehicle (Hollingsead, 2017). 


Although drones will not be capable to deliver around the world, they can be used to deliver local and the final mile (Hollingsead, 2017). I understand many 3PLs do not work with the final mile; however, maybe they should if drones begin to make an appearance!

Transportation management systems are another transforming technology and they are a broker's best friend due to them being hassle free, efficient, and producing important process documentation (Hollingsead, 2017). The more advanced TMS allow carriers to self invoice, self update brokers about arrivals, departures as well as status updates along the way in real time! Go123 Logistics offers clients a personalized portal and QUICK QUOTING system that enables customers to save, manage and even book their own shipments. This tool is not only a time saver, but a technological advancement for small companies looking to get a handle on today's shipping market. 

"Establish electronic relationships that lock you into your customers and carriers. The more you automate, the easier it will be to ensure a better future!" (Hollingsead, 2017). Shipping does not need to be so scary, and using tools like TMS can propel any company, small or large into the confidence level above and beyond waiting on a broker to send them a quote.  Our TMS allows the customer freedom to have access to immediate rates, instant booking and bill of ladings.  

Ready to try out TMS for your company? Contact me now to learn more. 


Hollingsead, B. (2017). Opinion: Emerging evolution of freight brokerage. Transport Topics (November 3, 2017). Retrieved from http://www.ttnews.com/articles/opinion-emerging-evolution-freight-brokerage.


Ashley W.
Ashley W.